Social Media Marketing
Master organic and paid social media marketing. Learn strategies for Instagram, Facebook, and more — with real campaigns and creative planning.
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-by Vishal Vishwakarma
- 0 Students
- Last updated
Course Description
Grow Brands & Drive Engagement with Social Media Marketing
Social Media Marketing is one of the most powerful tools for building brand awareness, driving traffic, and generating leads. At UpLearner, this practical course teaches you how to plan, create, and run high-performing social campaigns on platforms like Instagram, Facebook, LinkedIn, YouTube, and Twitter.
Ideal for marketing enthusiasts, content creators, students, and business owners — this course includes real-time strategy execution, internship with live brands, and certification to launch your digital career confidently.
What Will I Learn From This Course?
- Introduction to SMM & platform-specific strategies (Facebook, Instagram, LinkedIn, YouTube)
- Content planning: types, calendars, and trends
- Creating viral content with Canva, Reels, Shorts & carousels
- Building brand identity and social presence
- Hashtag research and audience targeting techniques
- Meta Business Suite, Facebook Creator Studio, and LinkedIn Pages
- Performance tracking using Meta Insights & third-party tools
- Paid social campaigns basics (boosting, ads manager overview)
- Building influencer & UGC-based strategies
- Social media tools: Buffer, Hootsuite, Later, etc.
- Social media proposal creation and analytics reporting
- Final project: managing a full 30-day social calendar for a real brand
Outcomes After Completion
- Create and manage social media strategies for brands
- Plan, publish, and analyze engaging content
- Run performance campaigns and audience targeting
- Handle client accounts with confidence using scheduling and tracking tools
- Be job-ready for roles like Social Media Executive or Content Strategist
- Build a complete portfolio with real client pages and campaign results
- Receive internship + course completion certificates
Who Should Join This Course?
- Students and freshers entering digital marketing
- Entrepreneurs managing their own brand presence
- Freelancers offering social media services
- Content creators and influencers
- Anyone interested in marketing, branding, or digital media
Internship & Certification
- 3 Months SMM Training
- 3 Months Internship with Real Brand Pages
- Course Completion + Internship Certificates
- Templates, calendars & toolkits provided
Curriculum
- 11 Sections
- 48 Lessons
- 25 Weeks
Expand all sectionsCollapse all sections
- Introduction to Social Media Marketing4
- Social Media Strategy4
- Content Creation and Planning4
- Platform-Specific Marketing7
- 4.1Facebook: Business Pages, Groups, Engagement Tactics
- 4.2Instagram: Reels, Stories, Highlights, IGTV, Hashtag strategies
- 4.3X (Twitter): Thread strategy, trending topics, brand voice
- 4.4LinkedIn: B2B marketing, personal branding, company pages
- 4.5Pinterest: Visual strategy, boards, pins for eCommerce
- 4.6YouTube: Channel optimization, video SEO, Shorts
- 4.7TikTok: Trends, short-form content planning, creator tools
- Paid Social Media Advertising6
- Influencer and Community Marketing4
- Social Media Analytics4
- Social Media Tools & Automation4
- Crisis Management & Brand Reputation3
- Trends, AI, and Future of Social Media4
- Final Project & Certification4
Your Instructors
Get trained by real social media strategists and ad specialists who manage campaigns for startups, agencies, and influencers.
Social Media Marketing helps you build brand awareness, engage audiences, and drive sales using platforms like Facebook, Instagram, and LinkedIn. It’s a must-have skill in today’s digital world.
No, this course is designed for beginners and requires no prior marketing experience.
The course covers Facebook, Instagram, X (Twitter), LinkedIn, YouTube, Pinterest, and TikTok.
Yes, the course includes modules on creating and managing paid ad campaigns using platforms like Meta Ads Manager.
Yes, you’ll receive a certificate upon completing all modules and the final project.
Yes, you’ll work on practical assignments like content planning, ad setup, and strategy creation.
It's optional. Simulations and mock ad setups are provided, but a small ad budget is recommended for real-world practice.
You’ll work with tools like Canva, Meta Business Suite, Buffer, Hootsuite, and basic analytics platforms.
Absolutely. It helps freelancers manage client accounts and business owners grow their brand online.
Extra Information
Requirements
- Basic understanding of how social media platforms work
- Active social media accounts (Facebook, Instagram, LinkedIn, etc.)
- Gmail or email account for signing up on tools
- Basic English comprehension for reading and writing posts
- Willingness to create and share content regularly
- Optional: Canva or similar design tool access
- Optional: A brand, blog, or page to practice on
Features
- Covers major platforms: Facebook, Instagram, LinkedIn, X (Twitter), YouTube, TikTok
- Teaches both organic and paid social media strategies
- Real-world projects and campaign simulations
- Step-by-step ad creation using Meta Ads Manager
- Content planning, creation, and scheduling modules
- Influencer marketing and UGC strategies
- Social media analytics and reporting training
- Tools like Canva, Buffer, Hootsuite, and Meta Business Suite
- Certificate of completion with final project
- Suitable for freelancers, marketers, and small business owners
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