PPC (Pay-Per-Click)
Master paid advertising with live campaigns, expert mentorship, and certification. Launch your PPC career with real-world skills that drive measurable results.
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-by Vishal Vishwakarma
- 0 Students
- Last updated
Course Description
Master Pay-Per-Click Advertising & Run Profitable Ad Campaigns
PPC is one of the most powerful digital marketing strategies to drive instant traffic and generate leads. At UpLearner, our hands-on PPC course teaches you how to run high-converting ad campaigns on platforms like Google Ads, Meta Ads (Facebook & Instagram), YouTube Ads, and more.
This course is ideal for digital marketers, business owners, freelancers, and students who want to learn real-world ad strategies. It includes live campaign setups, budget handling, analytics, and a 3-month internship with certification support.
What Will I Learn From This Course?
- PPC fundamentals and the digital advertising ecosystem
- Creating and optimizing Google Search & Display Ads
- Understanding Ad Rank, Quality Score, and bidding strategies
- Setting up campaigns for YouTube, Gmail, and Google Shopping
- Keyword research and targeting with match types
- Conversion tracking setup and performance metrics
- Creating Facebook, Instagram, and Meta Ads Manager campaigns
- Retargeting, custom audiences, and lookalike targeting
- A/B testing for ad creatives, landing pages, and budget allocation
- Google Analytics & Google Tag Manager for tracking and attribution
- Building full-funnel campaigns for eCommerce and service businesses
- Capstone project: live PPC campaign setup and reporting
Outcomes After Completion
- Launch and manage Google & Meta ad campaigns confidently
- Optimize ads for better ROI, lower CPC, and high conversions
- Handle real client budgets with measurable results
- Use advanced tracking and analytics tools like GA4 & GTM
- Add live campaign results to your portfolio
- Be job-ready for roles like PPC Executive, SEM Specialist, or Paid Ads Strategist
- Receive internship experience + professional certification from UpLearner
Who Should Join This Course?
- Aspiring digital marketers or entrepreneurs
- Freelancers handling ads for clients
- Business owners wanting to manage their own ads
- Students looking to upskill in paid marketing
- Social media managers expanding into performance marketing
Internship & Certification
- 3 Months PPC Advertising Training
- 3 Months Internship with Real Campaigns
- Course Completion + Internship Certificates
- Google Ads Setup + Reporting Templates Provided
Curriculum
- 16 Sections
- 56 Lessons
- 25 Weeks
Expand all sectionsCollapse all sections
- Introduction to PPC4
- Google Ads Overview3
- Keyword Research & Match Types3
- Campaign Setup and Structure4
- Writing Effective Ad Copy4
- Bidding and Budget Management3
- Quality Score Optimization3
- Landing Page Optimization4
- Conversion Tracking & Analytics4
- Display & Remarketing Campaigns4
- YouTube and Video Advertising3
- PPC on Social Media Platforms4
- A/B Testing and Optimization3
- Tools and Automation3
- Real-World Projects & Case Studies4
- Certification & Final Assessment3
Your Instructors
Learn from certified PPC experts who’ve managed ad campaigns for startups, agencies, and global brands. Our mentors bring hands-on experience in Google Ads, Meta Ads, and conversion-focused strategy.
PPC (Pay-Per-Click) is an online advertising model where advertisers pay each time a user clicks their ad. It’s one of the most effective ways to drive targeted traffic and generate leads or sales quickly. Learning PPC opens up high-demand job and freelancing opportunities.
No prior experience is needed. The course starts from the basics and gradually moves to advanced concepts, making it beginner-friendly.
You’ll learn Google Ads in depth, along with an introduction to platforms like Bing Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
Yes, it’s designed for beginners, digital marketing students, freelancers, and business owners with no previous PPC knowledge.
Yes, a certificate of completion is provided. You’ll also be prepared to take Google Ads certification exams.
Yes, the course includes practical exercises, live campaign creation, and budget simulations for hands-on experience.
It’s optional. However, running a small budget campaign (₹500–₹1000 or $10–$25) is recommended for real-world practice.
Course duration is typically 4–8 weeks, depending on the format (self-paced or instructor-led). Flexible schedules are available.
Yes, the course includes dedicated modules, mock tests, and guidance to clear official Google Ads certifications.
You can work as a PPC Specialist, Google Ads Expert, Digital Marketing Executive, Freelancer, or start your own agency.
Absolutely. It helps business owners promote their own products/services and freelancers serve multiple clients effectively.
Extra Information
Requirements
- Basic understanding of digital marketing concepts
- Google account for accessing Google Ads, Analytics, and Tag Manager
- Comfort using browsers and online tools
- Basic knowledge of Excel or Google Sheets
Features
- Complete coverage of Google Ads, Facebook Ads, and other major platforms
- Step-by-step guidance on campaign creation and optimization
- Hands-on projects and real-time campaign simulations
- Training on keyword research and ad copywriting
- Conversion tracking setup using Google Analytics & GTM
- Budgeting and bidding strategy modules
- A/B testing for ads and landing pages
- Insights on Quality Score and performance metrics
- Access to tools like Keyword Planner, SEMrush, Ubersuggest
- Preparation for Google Ads Certification exam
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